Conventional pages, home, about, services,contact,location. Within these you have headings, colour schemes and links.
What are the benefits of having links in the real world it is called communication, sharing,spreading the ‘Word’.
Adding a Custom menu using the Custom menu widget.
appearance-widgets-drag custom menu widget to sidebar or footer box at side-save
appearance-menus-create new menu call it custom1-selct and save-
go to links @ left hand side- add a link copied from browser(remember http://* 2=broken link) paste link into box- name it for the user(weather, dining, sport etc)
check box add link to custom1 menu SAVE-add as many links as you like Go back to widgets
Appearance-widgets where you put custom widget in the sidebar-select dropdown arrow in the custom menu-you will see two menus- main and custom1-choose custom 1-save
Your custom menu is in the sidebar or the footer area of your page.