So we have statistics, statistics and lies, you can understand that, right? Statistics can be manipulated by using different tests and criteria to get different results.
Then you have measure, measure and performance. It brings you back to Google Analytics and Adwords. Consider this pair twins, you can’t have one with out the other.
So read on, and watch as well. Knowledge is power!!
When setting your maximum cost per click or CPC bids consider the value of a click. How much is it worth to you to have someone visit your website? If high value, then you might want to set a higher bid. In general, a higher CPC bid can allow your add to show at a higher position on the page.
When considering an add campaign keep in mind it’s all about the money and if you want top page rank, you pay for it. If you get business then it is worth it.
Now read on to see how it works. First set up your Google Adwords account.
Then have a look at this video
- Choose your keywords carefully. Include terms or phrases that your customers would use to describe your products or services. Make sure your keywords directly relate to the theme of your ad and the page you’re directing your customers to. Keywords of two or three words tend to work most effectively.
- Group similar keywords.Try grouping your keywords into themes. These themes can be based on your products, services, or other categories. For example, if you sell rings, you can have a group of keywords for “engagement rings” and another group of keywords for “wedding rings.” Then you can create separate ad groups for these groups of keywords and have specific ads for “engagement rings” and specific ads for “wedding rings.”
- Pick the right number of keywords. Most advertisers find it useful to have somewhere between five and 20 keywords per ad group.