Google teaches you all about SEO and Adwords

all you need to know about SEO
all you need to know about SEO

Google AdWords is Search advertising, or pay per click, and is not the same as SEO, or Search Engine Optimisation, where clicks to your website through organic listings are free.

http://www.searchenginejournal.com/s…evealed/71417/
This came as a response on boards.ie.
This link bought me to a site explaining the difference but also to where you have an option to do Googles’ own SEO and Adword online course.
It suggests starting at the beginning.
For anyone who wants to know how to measure what is happening on your site start with the ‘Digital Fundamental Analytics’ and best of all it’s FREE.
What you learn here is how to approach your site in a measured marketing capacity.
Google don’t make it difficult. The guy who gives the course is clear and understandable.

See for yourself

It really is what you would do if you had a shop on the high (more…)