Go to appearance-Menu- create a 2nd menu call it ‘Sidebar’. On left create links to sites that will give your viewers more (more…)
One of the major factors Google uses to determine where to rank your website is your external links. The more relevant links from authoritative domains you have, the higher you will be placed (in theory).
Google no longer allows you to manipulate the rankings by buying or building these links though, they want you to earn them by creating content that people will naturally want to link to and share instead.